Friday, 10 May 2013

Sony hates leap years...?

I was playing with my shiny new PS3 the other day (yes, thanks to my boyfriend, I'm now one of those people with both an Xbox 360 and a PS3 - feel free to judge me) and I spotted this promotional ad for Playstation Plus:

Now, I wasn't sure what to think when I first saw this. I actually did a double take. Did Sony actually think their user base was so thick that they didn't know how many days there were in a year? Because, at first glance, it kinda looks like that.

At my second glance I didn't think this could be the case, so I concluded that Sony must have a grudge against leap years. No sneakily buying PS Plus on the 28th February in a leap year so you get an extra free day! No no no.

I can understand why that's the case, it's only fair really, but this ad just made me laugh when I saw it. I imagined some meeting with a load of executives wondering if people will try and scam an extra day of gaming out of them. To be honest, it's a little pedantic when PS Plus works out at only around a penny a day anyway...

It's the bottom line that just makes it for me. They could've put "one year's membership is 365 days"; instead it looks like they're trying to teach gamers stuff we learnt when we were kids. 

To be honest, "Buy 365 days, get 90 extra free" sounds fine too...

^ This is what happens when you study marketing and advertising. Every little thing not put across as well as it could be bugs the hell out of you.

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