Tuesday, 22 October 2013

"Motorboating Girls for Breast Cancer Awareness"

"Does anyone else still find this vaguely disconcerting? Like an idea that probably started with the phrase, "You know how I bet we could smash our faces into a lot of tits?""
"Yes but this "campaign" magically turns inappropriate behavior into appropriate behavior. Oh and if you do find it inappropriate? You're just hating on good intentions and not, say, the right for some guys to use this as an excuse to be pervy."

Dear Simple Pickup – I stumbled across your “motorboating girls for breast cancer awareness” video.

Firstly, I just want to state a few things:
  • It’s great that you wanted to give money to charity. 
  • It's great to bring attention to the problem of breast cancer.
  • I, unlike some of your viewers & critics, do not think that the women who took part are "sluts". As much as I dislike the video, I’m not annoyed at them for doing something that they probably only did because they were told it was for charity.
  • I almost didn’t want to make this video for fear I’d just get hate from your fans like anyone else that said they didn’t like your video and got comments like “fuck u. get a life. or eat a dick...”
However, I felt I had to fully explain to you these reasons as to why I, and many others, had problems with it and maybe why the charity you gave to actually chose to reject the money.
  1. I don't think women who have had their breasts removed to fight their cancer would appreciate a breast cancer awareness video that is all about how "amazing" boobs are or that the video starts "let's go save come boobies". It's tongue in cheek (or, more correctly, tongue in tit) but, come on... How about "let's go save some ladies" instead?
  2. Many don't see it as charitable because it's not very altruistic. Altruistic giving is giving purely out of concern for others, without wanting anything in return: it's definitely not saying "I will give $20 to charity IF I get to put MY face in YOUR tits". Also, you were NOT "raising money" as many defenders said you were: technically, you were holding back money you already had until you got to touch the boobs of women who would likely need treatment in their future. Doesn't sound as nice when I put that way, does it?
  3. You basically used breast cancer as a reason to touch women's boobs. If anyone disagrees, let me just ask, do you think these guys would make a video rubbing their faces in guys' arses for prostate cancer awareness, or rubbing their faces in guy's crotches for testicular cancer awareness? Hmm? Plus, they seem to be just approaching attractive young women. The fact is, 8/10 women that get breast cancer are actually over 50. Why weren't you also approaching older women more at risk of breast cancer? Probably because they’re not sexy young ladies that viewers can perv on & you enjoy touching. Yaay, using “cancer awareness” to further sexualise young women.
  4. Speaking of awareness, I dunno about other viewers, but whilst you mentioned breast cancer (emphaisis on breast) this video taught me nothing about it. Neither did it address the fact that men also get breast cancer – you guys have breast tissue too. I personally think that you could’ve explained to your viewers that out of all the women you approach in all your videos 1 in 8 of them could get breast cancer.  Or that 1 out of every 1000 of your male viewers could get it too. Just saying breast cancer exists doesn't do much to spread awareness of it when people already know that it exists. Perhaps add some real information so that your viewers become more aware about breast cancer, rather than just more aware of breasts.
  5. We haven't seen footage of how you asked women or when a woman said "no". Did you go "oh come on... Let us do it, it's for charityyyyy. Please?! Don’t be a spoilsport!" or did you go "ok! No problem, have a nice day!"? People just want to be sure none of the women were pressured into it. We can’t just trust the happy plinky plonky music. 

I'm sorry for sounding like I’m trying to spoil your fun - there's nothing wrong with trying to help charity with a “fun” video that could easily go viral, but your video just left a bad taste in my mouth (and probably yours if those women hadn't had a shower for a while). In truth it's probably because my parents have lost friends to breast cancer and, more recently, two friends of mine lost their mum.

I did not like thinking that you were using the cancer that cut her life, and so many others, short as an excuse to motorboat random young women on Venice Beach. 

I can’t fully explain everything and to show how much your viewers are learning about Breast Cancer, let me read out some of the comments from them left on the video:


Thanks for spreading the awareness, dudes.


This is the script I used for my video. It is good to say this stuff, but sometimes people don't listen until they read it themselves in black & white. 

Also, I am fed up of people who have reasonable and justifiable criticisms being labelled as "HATERS", because people refuse to sit and listen to them. Yes, sometimes people over-react, but sometimes the people they're criticising need to sit back and listen. Simple Pickup, take time to look at the root cause of the outrage (your video), rather than just get angry at the outrage itself.

Here's a good response (which, of course, has been marked as spam by your viewers)

Also, I didn't actually see/hear anyone who complained say that the charity should reject the money. The charity could've taken it, with a stern warning about how people could find your video inappropriate, sexualising, that is objectifies women, etc.. But instead they chose the harsher route. Why? Because really, $7000 isn't that much to risk sending the wrong message or risk copycats using your idea to touch women (but perhaps lying about the charity). They appreciate every penny given, yes, but they can't afford to look like they're promoting the idea of men going out and touching up women for charity, especially when they can get FAR more money elsewhere from other people who put in WAY more effort than you did.

Sorry to rant at you, I just studied a lot about charity & altruism at uni, plus my sister actually works for a charity. Donations to charity are not payments to avoid criticism, so please stop going "but it was for charity!" to try and shut people up. People who are pissed off with you are pissed off with your video and the way you chose to "fundraise"; they are NOT trying to deprive a charity of money.

Get your heads out of your arses and bloody listen.

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